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While I do own all
of these resources - or take part in them - I'm not recommending
it's necessary that you put your money into each and every
one. In fact, I think focus is the primary ingredient of success.
So choose one tool or information source and work with it
until you've achieved success before moving onto the next.
At least that's my advice - you can do what you want.
Definitive
Guide to Google Adwords
This is, well, the definitive guide to Google AdWords, written
by Perry Marshall. Perry shares with you ways to gain maximum
benefits and maximum profits using the Google AdWords system.
I highly recommend
his FREE 5-day course which gives you the skinny on Google
AdWords via email.
Ad
Word Analyzer (STOP!
I have a better recommendation coming - it's in beta and I'll
announce it as soon as the developer releases the tool)
This is an indespesable time saving tool that digs up keyword
results. It will show you how many people are searching for
a keyword, searches on variations of the keyword, the number
of sites indexed in the search engines for the keyword, and
the number of businesses bidding on the keyword in both the
AdWords and Overture.
You can use this
software to your advantage in a couple of ways (besides saving
you hours of research time).
1. Discover where
low-bid (or no bid) opportunities exist. For example, you
may find extreme competition for "sedona arizona",
but much less competition for "sedona az". Or you
might find the competition is heavy in Google AdWords for
your top search terms, but only 2 businesses are in the mix
over at Overture.
2. If you have a
content site and you're considering which pages put Google
AdSense on, this tool will tell you which keywords have the
most bidders and thus the highest bid rates (meaning more
money per-click for you as the advertiser).
Convert
More Traffic Private Members Site
Success with pay per click, as with any online marketing venture,
is ultimately determined by your ability to convert traffic
into paying customers.
This private member
site offers a wealth of tested, tried and true information
to help you optimize your online conversion rates - including
your pay-per-click campaigns.
Turn more Google AdWords traffic into buyers, leads, subscribers.
Google
Adwords 1 - 2 - 3
Please visit my blog
for the complete Google
Adwords 123 review of this product.
Adword
Mentor
Membership site hosted
by Jeremy Wilson (very active) and Chris Carpenter (not so
very active). They offer tons of how-to information and the
forum can be a very useful source of good information too.
At the time of writing this I've been a paying member for
6 months.
Enhance
Interactive PPC
At present you can get very cheap click rates
as compared to Google Adwords and Overture for most keyword
terms. Bids start as low as .03 cents. I've had my best success
with Adwords, then Overture while experiencing VERY poor results
from Kanoodle. So far Enhance seems decent - the traffic isnt'
as good as Google Adwords, so far, but with bid price as low
as .10 cents on the Google dollar it's worth a try.
Affiliate
Program Sources
Commission
Junction
You will find a network of affiliate
programs managed by this third-party source. These programs
tend to pay lower commissions ranging from 1-20% typically,
but represent larger brand names such as Dell, Ebay, etc.
ClickBank
Click
bank products are exclusively digital information products
- ebooks, online courses, software, mp3 files, etc. The companies
are smaller operations with, but tend to pay much higher commissions
usually ranging from 25-75%. You will find a wide variety
of niche products varying in quality.
Other
Resources - free
For
notes and presentation outline from July 21, 2004 Pay-per-click
presentation to the Red Rock Technical Professional Group,
click here
For
a Q&A download to common questions, click
here.
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